Custom software used to be out of reach. Now it's your competitive advantage.
I combine product thinking with modern software architecture and AI-assisted engineering to build tailored platforms and integrations. You get the power of custom software without the heavy upfront costs of traditional agencies — delivered through a monthly subscription where I personally ensure long-term reliability and handle all infrastructure.
From a capital project to a running service.
Traditional agencies charge one heavy upfront fee and hand you the code. I shift most of that cost into a monthly subscription — so you move software from CapEx into OpEx, lower your entry barrier, and I stay economically aligned with the long-term reliability of your system.
- • Large CapEx commitment before value is proven
- • You own the code — and the hosting, ops, incidents
- • Incidents, maintenance and small changes billed per hour on top
- • Agency moves on once the invoice is paid
- • Lower entry barrier — validate the idea first
- • Full infrastructure management and technical support with SLA included in the subscription
- • Single point of contact for the life of the product
- • 30% subscription discount after 12 months of continuous service
Numbers above are shown as an example — I work with projects of any scale, from focused automations to larger platforms. Actual scope and price are fixed per project during analysis. Bug fixes and improvements that serve the goals originally agreed for the project are covered by the subscription; substantial new modules or integrations are scoped as separate stages.
Start the conversation in minutes — not weeks.
The first mile of any custom project — NDAs, scoping calls, drafting briefs — usually takes weeks. I compressed it: sign a valid NDA in one click and turn a rough idea into a clear brief through a live dialogue between you, the AI analyst, and me.
Sign NDA in one click
Before sharing sensitive details, fill your company info in the portal and instantly sign a legally valid NDA. No emails, no lawyers, no long waiting — start discussing your project right now.
Talk to the AI analyst
Describe your problem in plain language. The assistant asks the right questions, structures the context, and turns a rough idea into a workable brief — 24/7, no calendar back-and-forth.
I stay in the loop the whole time
From the first message it is a three-way conversation: you, the AI analyst, and me. I continuously watch the dialogue, steer it, challenge assumptions, and own every architectural and commercial call.
AI handles the friction. I handle the judgment.
You are never left alone with a chatbot. AI removes the slow, repetitive parts — intake, scoping drafts, paperwork. Architecture, estimates, trade-offs, and everything that ships into production stay on my desk. Final responsibility is always human.
What I Build
Unified Operations (Workflows + Platforms)
Instead of stitching together a dozen different SaaS tools and fighting their limitations, I build cohesive systems tailored to your exact workflow. CRM integrations, client portals, and unified dashboards. No bloat. No workarounds.
Connected Physical Operations (IoT + Hardware)
Software shouldn't stop at the screen. I bridge the digital and physical worlds. From warehouse sensors to vehicle diagnostics modules. I handle both sides: the cloud platform and the physical hardware that connects to it.
Case Studies
AI-Powered Real Estate Ecosystem
How a boutique developer automated sales inquiries and kept their database fresh without hiring extra staff.
Building a Unified Gateway for Meta Messaging APIs
How I built Fiwano — a lightweight SaaS bridge that abstracts WhatsApp, Instagram, and Facebook Messenger into one clean API for developers and no-code builders.
Smart Coworking OS
A custom platform bridging Room Booking, Access Control, and Smart Home automation into a single branded app.
Roman Babakin
"I speak Business, Code, and Hardware."
Product Thinking. Engineering Execution. Real-World Experience.
I started in Product Management and entrepreneurship. My focus has always been understanding business operations. But I got tired of the gap between "the idea" and "the implementation." So I became the person who does both.
Beyond software, I have hands-on experience in construction management and automotive electronics. This gives me a unique perspective on building systems that integrate seamlessly into physical environments.
Got an idea? Discuss it right now.
Our AI assistant can answer questions about the process, pricing, and timelines — or help you shape a project idea into a clear brief. No waiting, no forms.